Validate it in 48 hours

Validate it in 48 hours syllabus

Most validation tests enthusiasm, which is free and means nothing. This tests whether people will do something that costs them — and teaches you to read the answer honestly.

The weekend

Free, and if the answer is no you have saved six of them.

  1. Enthusiasm is not demand — Every signal that costs the giver nothing tells you nothing, and almost all the ones people collect are free. (20 min)
  2. The forty-eight hours — Ask twelve people. Not a survey, not a post — twelve conversations with a real ask at the end. (25 min)
  3. Reading your own result honestly — The hard part is not running the test. It is believing a result you did not want. (20 min)